It is probably it of one of the largest financial operations carried out in the gambling marketnull We are talking about the acquisition William Hill by the American operator of traditional and virtual Caesars Entertainment Corporation operator. A purchase that should touch 2.9 billion pounds (approximately 3.17 billion euros).
The offer and approval of shareholders
william hill, one of the most popular brands in the world of world gambling and a leader in the sports betting sector, is currently a company listed on the London Stock Exchange and which, therefore, has shareholders all over the world. So the Fusion Caesars and William Hill had to and will have to follow a well -defined path and approved first of all by the shareholders.
In fact, the shareholders were called to vote, and more than 86% voted in favornull More in detail, they voted for "yes" 1,251 shareholders (81.3%), which owns 86.6% of the business capital of the business. Therefore, go ahead for the merger.
Caesar Entertainment will acquire 1.08 billion actions by William Hill, at the price of 2,72 pound each (about 3 euros) for each action. Obviously, before this there will be the necessary controls of the Antitrustust to understand if everything went according to the rules. In short, it is a fairly long procedure, which should end by mid -2021.
Whats and caesars portituinment
CAESARs Entertainment and An American corporation, a giant in the casino sector, both traditional and online, even if the primary focus of the business (so far) is in the Physical hotels and casinos, especially Las Vegas. In fact, the company has a vast portfolio of ownership, including the Eldorado Hotel and Casino in Reno in Nevada, the Horsehoe of Baltimore and the flamingo of Las Vegas. They also have the very famous CEasars Palace of Las Vegas, perhaps the most iconic casino in the city.
The motivation of the merger
The goal of the Caesar Entertainment Corporation is to broaden its wide range of services for gamblers, also inserting the opportunity of sports betting e In the online casinonull In fact, the company still has a weak presence in these two industries, also motivated by the fact that The United States are only recently opening up to the Betting Online.
William Hill has always wanted to expand to America, therefore the idea of melting the two worlds benefits both sides.
These are the words of the CEO of Caesars Entertainment, Tom rid: “William Hill's experience in sports betting will integrate the current Caesars offer by allowing the combined group to serve our customers in the rapid growth of sports betting and online in the United States". In short, the project is truly ambitious. The fusion Caesars and William Hill will see two pillars in the casino sector and Betting unite in an unbeatable force.
The oldest bookmaker
William Hill, in fact, began his history in the betting sector in the distant 1934, in England. From that moment, him has been fast and constant, so much so that he also became a point of reference in Europe. In 1998 he inaugurated his online website, and in recent years the section relating to online casinos has also been opened.
His popularity and reliability is really out of the question, Since in every nation it operates, it also obtains authorization from the entities that manage the gamenull This is a clear demonstration of his strength and seriousness.
What changes for Americans?
So will the merger change something for American users who play on the American version of William Hill? The short answer is that nothing will change, if not the fact that probably William Hill's brand will be stronger.
The American giant in fact clarified that He will keep the historic brand without distorting him, without firing or relocating employees in the short term, and in general, changing as little as possible. However, budgets will probably be increased to improve the quality of the product and marketing, beyond the brand will be promoted extensively in the United States.