In the next paragraphs we will talk about theGig Comply and Betsson agreement, or rather, of the fact that Gig Comply extends agreement with Betsson Group.
In fact, the agreement between Gaming Innovation Group Inc. (gig) was already in existence but, being close to the deadline, The company based in Sweden asked for a renewal. And it is not the last of the agreements renewed by Betsson in recent times, in fact he recently had An agreement was also strengthened with Pragmatic Play.
What is Gig Comply?
Gig Comply, which extends agreement with Betsson Group, is an automated compliance marketing compliance tool developed by the Gaming Innovation Group group. In the case This tool serves to scan and automatically analyze the pages of internet sites of companies that advertise as affiliates, and automatically reports when words or terms banned from the regulations of the countries in which these sites are visible are used.
With this tool Each company can set the various parameters according to the requirements at that time And, thanks to an algorithm, he scans independently the sites on which he needs to check.
For operators such as Betsson, therefore, it is very simple to keep the affiliates in different countries and jurisdictions under control. In doing so, they can be ensured that the company guidelines are respected and that the regulations concerning advertising in the igaming industry are not broken.
Gig Comply and Betsson agreement: the extension
With the extension of the Gig Comply and Betsson agreement, therefore, Gaming Innovation Group Inc. and the Swedish company They have been carrying out an already active project for some time.
It is undoubtedly an agreement that brings great benefits to both companies. In Betsson allows to streamline the process of controlling advertising of its affiliates, and for Gig to have a customer of the caliber of the Swedish operator It brings large benefits to an economic level as well as visibility.
The declarations on the GIG COMPRY and Betsson agreement
As it often happens, both companies have made statements After Gig comply extends agreement with Betsson.
In fact, the head of the Betsson affiliate department, Sebastian Jarosh said: “Conformity is a very important element of our company strategy to Betsson Group Affiliatesnull We are pleased that with Gig comply we found a strong tool that supports our teams in maintaining full conformity within the regulated markets in which we operate. "
“It is always a moment of pride when one of our partners decides to continue trusting Gig comply year after yearnull The extension of our partnership shows that Gig's marketing compliance tool reflects Betsson Group's commitment to sustainability and responsible game. We can't wait to continue supporting them with their compliance with marketing in affiliation projects” Instead, what the CMO of Gaming Innovation Group Inc., Jonas Warren.