Casino and Formula 1: New agreement

Home » Casino and Formula 1: New agreement

The worlds of Casino and Formula 1 begin to intersect for the first time thanks to the agreement between Partycasino and McLarennull To give the announcement was Entain, the holding company engaged in the sports betting and casino games sector, owner of Partycasino, the brand that will appear, starting from the 2022 season on the cars of the McLaren Racingnull The agreement has a multi -year duration, even if the economic details are not known at the moment.

Partycasino and McLaren, then, they could not find a better time to present the new agreement between Casino and Formula 1null The brand, in fact, appeared for the first time on a car from the English team on the occasion of the always fascinating Monaco Grand Prix, one of the most popular routes by the public for the show and beauty of the track. In particular, the Partycasino brand appeared (and will appear) on the alectons of the car, that aerodynamic part above the pilots. And for this stage, McLaren has also presented the new colors of the livery, passing from the usual gray to a splendid orange. In addition, the symbol is also present on the case of Daniel Ricciardo, teammate of the seven -time world champion Lewis Hamilton.

The news after the partnership between Partycasino and McLaren

Entain, then, will take advantage of this opportunity to have Casino and Formula 1, also to present special contents. These can be used through the Access platform.

You will find us content of the McLaren themed casino, in addition to having the opportunity to access all the section section.

Also, there will be Special competitions always dedicated to the English team and, in particular, to be able to access the McLaren Technology Center, where they are designed, built and tested the cars.

Particular promotions will also be available for new subscribers and players who already have an account.

Casino and Formula 1: the declarations on the agreement between Partycasino and Entain

Of course the CEO of Entain is satisfied Jette Nygaard-Andersen, which has only held the assignment for a few months but, despite this, it has already concluded several operations. Here are his statements on this new connection between Casino and Formula 1. "We are immensely proud to collaborate with McLaren Racing, a team that is synonymous with the creation of electrifying entertainment by constantly innovating and remaining at the forefront of technology. This is the same approach that we adopt in providing moments of excitement to our customers and we are really enthusiastic about the opportunities that we have to create new content for our customers Partycasino and PartyPoker, in addition to bringing these great brands to a new audience“.

Zak Brown, CEO at McLaren Racing, on the other hand, said: "The entertainment of the fans is a fundamental goal for our team and for sport. Like McLaren Racing, Entain's brands such as Partycasino and Partypoker attribute great importance to the supply of moments of safe excitement and responsible for its customers”.

Entain and its initiatives

As mentioned also a little while ago, from the moment in which Entain changed its name (before it was GVC Holdings), it started a very important path. After some acquisitions, in addition to this agreement between Casino and Formula 1, it is also highlighted for the operation entain share ownership, also demonstrating a certain proximity to its employees.

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