New partnership Bwin e UEFA who will see the entain brand become an official partner of Europa League ed Europa Conference Leaguenull This is the latest news that we will talk to you about in this article drawn up by our experts.
We will tell you about the Details of this partnership, but we will also see the statements and future projects of the various parties who have signed this agreement.
Bwin and UEFA partnership: the details of the agreement
The BWIN brand, of the Entain group, has signed this partnership with UEFA which will lead him to be the Official partner in two sporting events. The company has pushed and obtained this agreement in order to have access to the videos of competitions. But not only, This will also become the official ticket seller of these events, and will also organize their hospitality.
In addition, the Bwin brand will be well visible on the scores in the stadiumsnull But also in the various television broadcasts And in the various websites by increasing, consequently, world visibility.
One of the other objectives of this agreement, in addition to the economic ones and of visibility just seen, is of Increase awareness on responsible gamenull In fact, Entain and Bwin in this partnership with UEFA also want to launch a new website called BetresPonsibly.info. In this new site they will speak of the tools made available to help users with problems of dependence on the game and bets.
The declarations of the parties
Entain, through his CEO for digital operations Stephan Heilmann, has made it known that this partnership will provide Great opportunities to improve Bwin's offer to customersnull For example, will allow the company to provide a betting platform on regulated markets around the world, thus highlighting both the offer of the company's products, and their desire to create a responsible environment to bet.
The marketing director of uefa, Guy-Laurent Epstein, he added: "The partnership with Bwin allows UEFA to commit more openly with the sports betting sector, giving greater access to market information and support, both from the point of view of sporting and commercial integrity ".
But he didn't stop there and, in relation to Bwin, he said: "Bwin is the world leader of sports betting responsible with a rich and long tradition of partnership in football, supporting clubs, federations and competitions all over the world. Their vast experience with sponsorship activations It will be an invaluable contribution for both competitions“.