Unibet, the famous operator owned by Kindred Group, becomes Official partner of the Amsterdam Ajax FC football team.
The partnership is for the Netherlands e He will see the two companies collaborate not only in terms of marketing, but also in education in responsible game with the Unibet Impact program.
But let's go see the details of this new partnership and the declarations issued by the two companies in this article by our sector experts.
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What are Ajax and Unibet?
Ajax and Unibet for many They need no introduction.
Ajax FC is the famous Dutch football team playing in the heredivisie, based in Amsterdam. In his history he had high caliber players like Marco van Basten, Patrick Kluivert E Johan Cruijff, to which the club's stadium is also dedicated.
Unibet is instead an online operator owned by the Kindnded brandnull Has recently been approved for the regulated market of gambling in the Netherlands, as mentioned in this article, and he is already one of the favorite operators of the country's players.
La partnership
Unibet is now a partner of Ajax FC and, as mentioned, It is not an agreement valid only on a promotional level.
In fact, in addition to the classic marketing initiatives, Unibet will also collaborate with the team in social projects.
One of these initiatives concerns the Prevention of rigged matches and responsible gamenull It is therefore included in Unibet Impact, the operator's program developed in collaboration with various sports and social organizations.
The declarations on the partnership between Unibet and Ajax
Lennart Kessels, the general manager of Unibet for Holland, spoke on the partnership with Ajax. These are the words of him: “Unibet Impact is engaged in education in responsible game, in the prevention of rigged matches and in the initiatives for the fans”.
And he added: "In particular, With Ajax we want to focus on the responsible game in relation to mental healthnull In the next period, we will study how to shape this aspect and also learn from the initiatives that we have already supported in other parts of the world ".
While Menno Geelen, commercial director of Ajax FC said: “UNibet is known all over the world as a precursor in the field of responsible game. This aspect will receive explicit attention in our partnership ".
