Unlike what had been recently announced, and we had spoken of in this article, Operators' advertisements will not be prohibited during the day in Sweden.
Operators can therefore breathe a sigh of relief, seen and considered that A ban on advertising during the day would have strongly affected both the revenue and the number of new users.
Ma Let's see everything in more detail in this article by the Top-Us-Casino sector experts.
Index [Hide]
The alleged ban
The advertisements will not be prohibited during the day in Sweden, unlike what the January 26, 2022 by the Minister Ardalan Shekarabi.
This proposal, together with the license obligation for suppliers, was designed to protect players more, and above all those most at risk of gaming damage.
Now, however, The Swedish government has decided to implement, starting from 1 January 2023, only part of the new rules, and the ban on advertising between 6 in the morning and 9 pm is not among these.
Advertising not prohibited during the day in Sweden, but what are the news?
Starting from January 1, 2023 Sweden will implement the new standards imposed by the government, but Operators' advertisements will not be prohibited during the day.
I new obligations of suppliers and operatorsHowever, there are many.
First of all, as mentioned, Each supplier must apply for licenses that, after obtaining, make companies completely in accordance with And they allow him to operate.
Moreover, Marketing must be moderate, which does not mean that the advertisements of the operators in Sweden will be prohibited, but they cannot be invasive and will not be able to push users to the game.
The declarations on advertising not prohibited during the day in Sweden
Operators' advertisements will not be prohibited in Sweden during the day e The government explained the reasons.
These are the declarations: “The government has established that This prohibition could have a negative impact both on channels and on media revenues, while many people at risk would continue to be exposed to advertisements ".
